World’s
Leading
Transport
Publisher

The Market

Despite the difficulties experienced by the global financial markets in 2008, the aerospace industry has remained strong and resilient. The Aerospace Industries Association 2009 Year end Review estimates 2009 aerospace sales to reach $214.1 bn, representing growth of more than 4% on 2008 sales. The civil aerospace sector, military aircraft and missile sales were all expected to register growth, of 2.4%, 8% and 11% respectively. Business jet sales have suffered, however business aviation was expected to strengthen through 2010 as the global economy recovers. The continuing strength of the aerospace industry is also reflected in the UK, with moderate sales revenue growth of just under 1% to a value of £20.6 bn. UK sales are more or less evenly split between civil and military markets, at 50.4% and 49.6% respectively. With the UK sterling currency continuing to be relatively weak, exports from the UK saw growth of 8.1% in civil aerospace and 21.4% in defence markets.
The long term outlook for the aerospace industry remains positive, with predictions of aircraft sales of $2,600 bn up to 2026.

(Source of information: Aerospace Industries Association 2009 Year End Review; SBAC Aerospace Industry Survey 2009)

Editorial Profile

AIR International has established an unrivalled reputation for authoritative reporting and coverage of the full aviation spectrum. AIR International’s award winning journalists regularly visit aviation trade shows and major aircraft manufacturers to produce military and civil news, informed coverage of military aircraft and in-depth analysis of commercial operators and aircraft types. Some of the most renowned writers in the aerospace world provide technical assessments which include detailed
cutaway illustrations. Respected throughout the industry, AIR International produces informed coverage of military air arms, commercial operators, airliners, aerospace companies and technology, plus future trends.

Readership

AIR International is read in over 100 countries worldwide by procurement officials, leaders of the world’s military air arms, airlines and decision-makers within the global aerospace industry.

The Product

A4, glossy, saddle stitched

Monthly frequency

Established in 1972

Cover price £4.20

ABC 11,256 (Jan – Dec 2010)

A creative approach

Advertorials

Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. AIR International can write and design an advertising feature based on your business, products and services from information supplied by you.

Supplements/Promotional Material

AIR International magazine can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through AIR International magazine at the shows we attend or via direct mail to a particular target market.

Reprints

Articles that have featured in AIR International are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.

Gatefold, Outserts, Loose Inserts

AIR International can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.